The Morning We Don’t Notice Maybe it’s 6:12 AM. Maybe it’s 7, 8, or 9. Whatever time you wake up, the reality is the same: you’re already tired… and you just opened your eyes. I’m not talking about screaming kids, bad sleep, or lifestyle habits. I’m talking about what you see  in the first 10–15 minutes of your day. A Small Challenge From the moment you wake up, start counting how many logos you encounter before you leave your apartment. Not just the things you use, the things sitting in your...

We’ve all had that moment: stepping into a space and instantly feeling something. Warmth. Curiosity. Excitement. Comfort. That’s not an accident. That’s experience design with intention. Design isn’t just about how something looks. It’s how it makes you feel. And emotion is the invisible thread that turns a space into a memory.

The most unforgettable experiences don’t happen by accident. They’re anchored in a strong, strategic concept. One that acts as the north star for everything else: design, operations, storytelling, and growth.