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Everything you need to know about design, hospitality, and human-centered design.


Designing Emotion: How Feeling Shapes Experience
We’ve all had that moment: stepping into a space and instantly feeling something. Warmth. Curiosity. Excitement. Comfort. That’s not an accident. That’s experience design with intention.
Design isn’t just about how something looks. It’s how it makes you feel. And emotion is the invisible thread that turns a space into a memory.
Oct 10


The Anatomy of a Strategic Concept
The most unforgettable experiences don’t happen by accident. They’re anchored in a strong, strategic concept. One that acts as the north star for everything else: design, operations, storytelling, and growth.
Oct 10


The Hidden Structure Behind a Seamless Experience
People often fall in love with what they see: the warm lighting, the flow of the space, the way everything feels like it was made just...
Oct 10


Valentine's Day - emotional luxury for every restaurants dining table
Love - that mysterious thing that consists of a mix of emotions. In Croatia we have a saying that goes: "Ljubav ide kroz želudac" - which...
Feb 12, 2024
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