About Me
Nina Stupar
Art Director & Experience Designer
Art Direction & Experience Design
I design and direct concepts where strategy becomes story, and story becomes space. My background spans visual design, product design, interior design, and experience design, with hands-on leadership in hospitality and events. The common thread: creating experiences that look extraordinary and work beautifully.
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My Design Approach
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People-centered design: audience, employees, belonging
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Spatial & operational design: flow, backstage, repeatable service design
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Multi-sensory design: light, sound, scent, materials, pace
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Visual identity design: language, graphics, and brand atmosphere
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Art direction: curating every creative and design detail into a coherent whole
Sectors:
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Hospitality · Retail · Cultural & Entertainment · Events & Immersive
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Based in Zagreb. Designing worldwide.
What is Experience design in hospitality and tourism?
Ever wonder how a certain smell or taste brought you back to the exact moment you first smelled/tried it and it comes along with certain feelings?
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In today's world, there are a lot of restaurants, coffee shops, hotels, and other hospitality spaces that have a high-end design, are very appealing, and all in all, look great. But, what is that something that makes them different, special, what is that added value you get from them? Are you one of those whose space looks great but wants to add something special and create value for your clients?
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Say no more. I got you. By creating experiences through a human-centered and 5 senses design approach, we are creating that added value. By stimulating senses with design (graphic, product, interior) we are evoking emotions that are creating experiences that become memories.